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  • K-Sesame Oil' Even When Pressed with Chinese Sesame Seeds... The 'Unexpected Reason' Behind Its Huge Hit in the U.S. [Kwon Yong-hoon's Trend Watch]

    Jul 5th, 2026

    Amidst record-high K-food exports in the first half of the year, an unexpected item stands out: sesame oil. It is not a product typically classified as a representative K-food item, such as ramen, kimchi, or snacks. Sesame oil, which was previously regarded even domestically merely as a seasoning for home-cooked meals or bibimbap, is now making its way into U.S. warehouse stores and global dining tables. According to the Ministry of Agriculture, Food and Rural Affairs on the 5th, sesame oil exports in the first half of this year amounted to $8.4 million, a 12.0% increase compared to the same period last year. While this falls short of the 27.9% growth rate of ramen exports, which led overall agri-food exports, the fact that sesame oil recorded a double-digit growth rate as an independent product is significant. The Ministry analyzed that entry into warehouse stores in major countries like the U.S. and the expanding demand for salad dressings drove the increase in sesame oil exports. An interesting aspect is the composition of sesame oil's ingredients. A significant portion of the sesame oil distributed domestically uses imported sesame seeds as its raw material. Domestic sesame seeds have limited production volume and high prices. Consequently, sesame oil mass-produced by food companies often uses seeds imported from countries such as China, India, and Nigeria. Nevertheless, it is sold in overseas markets as "Korean sesame oil." This suggests that Korean cooking methods, branding, and usage create marketability rather than the origin of the raw materials. The flour, palm oil, and various ingredients in a single packet of ramen are not all domestically produced. However, overseas consumers perceive it as "K-Ramen." This is because the spicy flavor, broth, cooking method, and brand experience are all grouped together as a Korean product. The same applies to sesame oil. To overseas consumers, sesame oil is not merely a cooking oil, but a "Korean-style flavor oil" connected to dishes such as bibimbap, gimbap, bulgogi, japchae, and tofu. The fact that sesame oil has found new uses in the U.S. market is also a factor behind the increase in exports. While consumption was previously centered around Korean restaurants and Asian grocery stores, it is now expanding into use as a seasoning oil for salad dressings, grilled vegetables, low-carb diets, and vegan dishes. Although it is not used in large quantities like olive oil, it is establishing itself as a "finishing oil" that adds a drop or two at the end to enhance the flavor. Its advantages include a strong nutty aroma and the ability to transform the impression of a dish with just a small amount. Overseas warehouse stores have transformed the sales landscape for sesame oil. When it was sold in Asian grocery stores, its primary customers were Korean expatriates and consumers of Korean cuisine. In warehouse stores, however, it now meets local consumers on shelves alongside large-volume olive oil, avocado oil, and various dressings. Consumption patterns are also shifting. Its uses have expanded from a seasoning for bibimbap to an oil that adds flavor to salads, grilled vegetables, and chicken dishes. This has created a structure where even consumers unfamiliar with Korean cuisine can pick up sesame oil as a "nutty dressing ingredient." The increase in sesame oil exports is also changing the standards for viewing K-food exports. Until now, K-food exports have been described primarily through finished products such as ramen, kimchi, snacks, and beverages, but sesame oil occupies a position between a seasoning and a food ingredient. As Korean menus become more widely known overseas, the demand for "auxiliary ingredients" like gochujang, doenjang, soy sauce, and sesame oil grows alongside them. The dynamic is that when a plate of Korean food is sold, consumers seeking to recreate that taste at home look for the seasonings and sauces. However, it is unreasonable to directly link the increase in sesame oil exports to an expansion of domestic farmers' income. This is because there is a high dependence on imported raw sesame seeds. Sesame oil exports are closer to an achievement resulting from the processing, blending, quality control, and brand sales capabilities of food manufacturers, rather than an expansion of the domestic sesame production base.


    Source: https://www.hankyung.com/article/202607056308i
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